Guangzhou Bofeng research Market Research Co. Ltd.

138 0284 7234

Industry Background

In an increasingly complex media forms,traditional media is facing resource integration and transition.At the same timethe appearance of we media, social media and other new mediahave a dramatic impact on the spread of market .Therefore, GYR will delve into the development of media in each period. For the introduction , growth, maturity and decline of the products ,GYR provides customers with high-quality, authoritative guide suggestions and comments. At the same time ,acting in an impartial and objective professional attitude , rigorous investigation and the spirit of forward-looking research and analysis,GYR provides customers with Integrated data and consulting solutions including analysis of media audiences, media habits, value of media advertising ,media content analysis.

Media Industry Research

  • Market Research

    Industry analysis
    Market environment research
    Competitive advantage
    Study of market segmentation

  • User Research

    Audience attitude of needs study
    Media habits study
    User experience research

  • Product Research

    New media positioning analysis
    Contents of forum
    Product awareness and consumer satisfaction survey
    Brand research

  • Channel Research

    Channel flow monitoring
    Advertising monitoring
    The new media monitoring all information
    Public opinion monitoring

  • Communication Research

    Advertising sales strategy
    Ad performance assessment
    Advertising AD value

  • Satisfaction / Loyalty

    Product satisfaction survey
    Service satisfaction survey

Industry Models

Advertising Testing And Impact Assessment

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Address:No. 372, Huancheng East Road, Yuexiu District, Guangzhou, China

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